Why LOAM
High Standards, Found Here
Natural-fiber clothing, organic skincare, plastic-free home goods, and non-toxic essentials for babies and kids. Better choices, all in one place.
The Cold Weather Edit
Baby alpaca, chunky knits and wool layers, plus rich balms for skin that needs a little more, all made from natural fibers and clean ingredients.
New Arrivals
The Original Sunrise Alarm Clock
From $199.00
/
White Salt Beech
Pink Salt Beech
Limited Edition: Spanish Marble Walnut
Seasonal Release: Pink Salt Walnut
Available in 4 colors
Tinted Dew Multi-Stick
$28.00
/
INFINITE - Classic plum base with a hint of berry pink
THE GOODNESS - Frosty pale rose with a touch of shimmery goodness
PEACE - Sandy neutral with a warm tan finish
ETHOS - Taupey plum that changes color in different light
STRENGTH - Bright cherry red with fiery undertones
HUMBLE - Ethereal peony pink
RADIANCE - Sheer coral with a warm glow
Available in 7 colors
A note from our founder
I spent the better part of the last two decades searching for the natural alternative to everything, in food co-ops and small makers’ markets, sometimes going well out of the way to find the niche fiber artist dyeing her garments with plants. Along the way, I learned one simple truth:
“What’s good for me is good for the earth. What’s good for the earth is good for me.”
LOAM exists to give you choices that honor both.
— Allison
The Origins of LOAM